Thursday, May 15, 2008

List Building - Building An Opt In List, Simply

There are no real secrets to making real money online. Yep, you heard me right. There are just strategies that you may not yet know of or have simply not used because you thought they would not work. It is really not complicated.

Simply put, the lifeblood of any online business is traffic. You need to get targeted visitors to your website, capture their details and then work at turning curious visitor into subscriber and subscriber into customer. This is where the real money is. And yes, I have heard that the money is in the list! What I am sharing with you here is how to build that much talked about list, simply.

You have 2 main options to choose from.

1) Buy a list. A list of names and addresses is really no use to you if you do not even know how they came to be. Any mailing to this list will be unresponsive. They simply don't know you. They may delete your messages without opening them or even report you for spamming. This can have serious consequences for your online existence. You could be shut down!

2) Build your own list (best option). You simply create your own traffic. You'll then be sending messages to people who know you. They will be more responsive to you. No fear of being accused of spamming either.

Of the two options you should choose to build your own list. How?

Here is how to build a list simply:

1. Research your niche market (I am assuming you already have a niche) and write a helpful report. Include in it links to affiliate products linked to your niche. You will be giving this report away for free, so it must be something people in your niche would want to have. It will be your exchange for your visitors contact details.

2. Subscribe to an autoresponder service. This particular tool is a must have. I use Aweber because they have a very high deliverability rate. They know how to beat the spam filters and place your email in your visitors inbox. Just where you want it. They also provide you with a html code that forms the name and address box for your squeeze page.

3. Set up a squeeze page and plug it into your autoresponder. Your squeeze page and autoresponder work in partnership to capture the name and email address of your visitor and manage subsequent follow ups. Send all traffic to your squeeze page.

4. Write carefully crafted emails to load your autoresponder with. Don't agonise over what to write. Be prepared to learn from those who have done it before you. Yep, learn from all those newsletters and other subscriptions you are presently signed up to. Remember you are trying to build a relationship with your visitor so use plain and simple language. Write like you would to a friend. These messages will be your relationship vehicle. Drive it well.

Having gone through the above steps you must stay in contact with your visitors who once on your list becomes a subscriber. Treat them well. Ask them what they want and provide it. Provide useful information they can act on to achieve their online goals.

Whatever you do, aim to build a solid relationship with your opt in email list.

Would you like to know more about how I do it?

Download my newly completed eCourse free at: http://www.ListBuildingMission.com

Here's your opportunity to learn How To Quickly Build A Profitable List From Scratch Without Spending A Fortune.

Willi D is an expert author and marketer specialising in list building and pre qualified traffic generation techniques.

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are intact. Willi D 2007

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